Smart Call #39 — Advocating for the customer
November 6th, 2008This week, we meet Gemma Horsfield, Customer Advocacy Manager at Uecomm and learn about an innovative program that has seen the company research its customers’ perception of its value proposition. The learnings from the research have led to big changes in the way it interacts with customers!
We also have a sponsor feature, as we excerpt the webinar about remote support that we conducted in October with Citrix Online. If you’d rather watch the whole thing, you can access it by clicking here.
On this week’s show:
- Uecomm’s Customer Advocacy Manager Gemma Horsfield on customer value proposition research.
- Dr Catriona Wallace helps us to decipher the week’s news
- We learn about the Vatican’s call centre, and what happens when someone calls up asking for an exorcism
Big thanks, as always, to our founding sponsor NSC and Supporter CallDesign.
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